The Most Overlooked Marketing Strategy For Small Businesses

I’ve worked with a bunch of small businesses and it’s astounding how many people overlook this simple thing to getting more clients.

It’s putting more effort into ranking on Google. Whenever you search for a local service, what do you do? You Google it obviously. I can’t remember the last time I searched for a restaurant on Instagram. I always go on Google and find the highest reviewed restaurant that suits my interest and go there.

I’ve compiled a few key Google Ranking Tips that should help you out.

  1. Set-Up & Optimize your Google My Business account – Google My Business is the Google Maps section that sits ABOVE the website URL’s when you search locally. If you don’t have this profile you’re missing out on tons of traffic. (Don’t forget the optimize part)
  2. Add more (relevant) content to your website – Treat Google like a website that doesn’t have any content. Just because you have a picture of the CN as your header cover image doesn’t mean Google knows you’re a business located in Toronto. You have to specifically put that you’re located in Toronto. Images can’t be read by Google (yet).
  3. Set-Up Google Search Console & Google Analytics – These two allow you to see what keywords you rank for on Google and allow you to see what type of traffic you’re getting and where it’s coming from. This is incredibly important when trying to optimize your website.
  4. Link your social media profiles to your website – This does two things. 1) It sends traffic to an asset that you own and will increase brand recognition. 2) It sends signals to Google saying that your business is not spammy. Since every business that serious will also have social media profiles.
  5. Remove anything that slows down your website – Site speed is a ranking factor into your website.  
  6. Update your website with relevant content – Google likes seeing your website being updated as long as it’s relevant information that your readers will find value in.
  7. Use the right keywords in your images – Change the image names from “img_1235” to the actual name of your image. Additionally, include the appropriate alt text.

It’s important we get these basic fundamentals laid out first before we do anything more complex.